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2012 | Bet-Hagefen Gallery in Haifa



Concept, direction, design & animation: Yoav David

Compositing & support: Adam Lewenson

Actors: Yael Finkel, Yehonatan Porat

Hands: Dan Berger, Carmel Ben-Ami

3d Artist: Sagi Alter

Original Music: Phototaxis

Additional Music: Django Reinhert, Dick Hayman

Musical Edit: Alberto Shwartz

Set Construction: Yaacov Gal

We were commissioned by Bet Hagefen gallery in Haifa to create a projection piece for their facade, for an opening night of a new exhibition titled "log-in, log-out".

Focus Focus is a site specific projection created especially for this night, and visually illustrates a movement between an analogical approach to video mapping, and a digital one. We explored the different techniques at our disposal where an analogical approach uses live actors (or hands) over real life models of the facade, and a digital approach is clearly achieved through software, illustrated by the iphone facade or the kaleida-facade.


I want to thank Bet-Hagefen Gallery for their commission and for the complete freedom we received in creating this piece, Adam Lewenson for supporting the project throughout, and everyone else involved in the creation process.

I also want to thank Telenoika, Play-Modes, Roberto Fazio and Joanie Lamercier for the knowledge they shared with me in Barcelona.

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