FOCUS FOCUS
2012 | Bet-Hagefen Gallery in Haifa
Concept, direction, design & animation: Yoav David
Compositing & support: Adam Lewenson
Actors: Yael Finkel, Yehonatan Porat
Hands: Dan Berger, Carmel Ben-Ami
3d Artist: Sagi Alter
Original Music: Phototaxis
Additional Music: Django Reinhert, Dick Hayman
Musical Edit: Alberto Shwartz
Set Construction: Yaacov Gal
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We were commissioned by Bet Hagefen gallery in Haifa to create a projection piece for their facade, for an opening night of a new exhibition titled "log-in, log-out".
Focus Focus is a site specific projection created especially for this night, and visually illustrates a movement between an analogical approach to video mapping, and a digital one. We explored the different techniques at our disposal where an analogical approach uses live actors (or hands) over real life models of the facade, and a digital approach is clearly achieved through software, illustrated by the iphone facade or the kaleida-facade.
I want to thank Bet-Hagefen Gallery for their commission and for the complete freedom we received in creating this piece, Adam Lewenson for supporting the project throughout, and everyone else involved in the creation process.
I also want to thank Telenoika, Play-Modes, Roberto Fazio and Joanie Lamercier for the knowledge they shared with me in Barcelona.




